81st CAAD Regional Tournament
Official broadcast partner alongside the Naptown Hoosiers for the Central Athletic Association of the Deaf's regional championship.
0Consecutive year of the tournament
Advertising across the WarriorsGate network
Reach a community
Reach a community
mainstream ads
never spoke to.
Deaf and hard-of-hearing viewers watch the same commercials everyone else does — in a second language, from brands that never pictured them. WGE puts you in the room differently: in ASL, on a Deaf-led platform, as a guest the community already trusts.
Broadcasting Deaf sports since 2022 · WGEPlus.tv + SignedCredits
Iowa School for the DeafIndiana School for the DeafNaptown HoosiersCAAD RegionalsWilligan XIXNational Deaf Cheer
The case
Every brand already reaches this audience. Almost none speak to it.
A captioned ad and an accessible ad are not the same thing — and this audience knows the difference in the first three seconds.
A
Your ad arrives in ASL
Captions are a translation. Signed content is the original. We help your message land without being decoded first.
B
Deaf-led, not Deaf-adjacent
WGEPlus.tv is owned and run by Deaf professionals. Advertisers inherit that trust — it isn't for sale anywhere else.
C
An open category
Nobody else broadcasts these events. Share of voice here isn't expensive — it's simply uncontested.
Track record
We carry the games nobody else carries
Deaf school athletics is a national circuit with a devoted following and no broadcast infrastructure. WGE Sports built it. These are the events we've streamed and the audiences they drew.
National Deaf Cheer Competition
Our longest-running partnership. Renewed five years straight — the clearest signal we have that this audience returns.
0Views across five seasons
Willigan XIX
The 19th national wrestling tournament for Deaf schools, hosted at the Indiana School for the Deaf and streamed across two full days.
0Views over a two-day event
Indiana School for the Deaf
Regular-season coverage that climbs sharply for Deaf-school rivalry games — the matchups this audience plans its week around.
0Peak views, rivalry games
These are concentrated audiences, not mass ones. Deaf school athletics in the United States is a community of a few thousand families, coaches, and alumni — and on these broadcasts, a meaningful share of them is watching at the same time. Full methodology and per-event reporting are in the media kit.
The network
Two audiences. One Deaf-led network.
WGE Advertising sells across the WarriorsGate Entertainment properties. Each reaches a different part of the Deaf world — buy one, or run a campaign across both.
Streaming · Sports & entertainment
WGEPlus.tv
The Deaf-led streaming platform. Live Deaf school athletics, movies, series, Spanish-language and kids' programming. The audience is viewers, families, coaches, and alumni watching in ASL.
Best for: brand awareness, event sponsorship, enrollment and community campaigns.
Video · sponsorship · TV Guide · sponsored programming
wgeplus.tv →Registry · Film & industry
SignedCredits
The authoritative credit registry for Deaf cinema — verified credits, professional profiles, and festival records, used by filmmakers, festivals, and industry professionals worldwide.
Best for: festivals, studios, film programs, talent services, and brands reaching Deaf creative professionals.
Partner placements · festival & industry sponsorship
signedcredits.com →WGEPlus.tv and SignedCredits are both operated by WarriorsGate Entertainment, Inc. SignedCredits advertising and partnership inventory is offered on a per-campaign basis — tell us your goals and we'll scope what fits.
Inventory
What you can buy
Placements sized for a school district budget and for a national brand. No minimum spend on event sponsorships.
Live
Event presenting sponsor
Your name on the broadcast title, opening and closing billboards, and in-arena mentions across the full event.
Single event or full season
Video
Pre-roll and mid-roll
Standard spots served across live streams, movies, series, Spanish-language, and kids' programming.
:15 / :30 / :60 · 1080p
Display
TV Guide placement
Branded tiles inside the guide grid — seen by every viewer choosing what to watch next.
Weekly and monthly flights
Integrated
Season-long partnership
One sport, one school, or the full WGE Sports slate, with your brand present from first whistle to championship.
Annual commitment
Custom
Sponsored programming
Original segments and features produced with you — the format that performs best with this audience.
Scoped per campaign
Production
ASL-native creative
We build the spot itself: Deaf on-camera talent, native signing, and captioning that meets the standard.
Standalone or bundled
Creative
A captioned ad is not an accessible ad
Most brands hand us a national spot with burned-in captions and assume the job is done. It isn't. Word order, pacing, idiom, and the absence of any Deaf presence on screen all read immediately to this audience.
We fix that before the spot ever runs — a service no mainstream agency or streaming platform offers, because none of them are Deaf-led.
Included — creative review
- Deaf on-camera talent and native ASL delivery
- Caption timing, placement, and reading-rate audit
- Idiom and phrasing rewritten for ASL translation
- Cultural review before launch, by Deaf reviewers
- Spanish-language and kids' programming variants
Partners
Who advertises with us
Organizations that need to reach the Deaf community directly — and consumer brands that have figured out nobody else is trying.
Non-profitsSchools & districtsGovernment agenciesHealthcare systemsUniversitiesConsumer brandsInterpreting servicesAssistive technology
Questions
What advertisers ask us
Straight answers to the things that come up on every first call.
Who watches WGEPlus.tv?
Deaf and hard-of-hearing viewers across the United States, plus the hearing families, teachers, interpreters, and alumni connected to them. Our sports broadcasts skew toward Deaf school communities — students, parents, coaches, and graduates who follow these programs closely. Full audience detail is in the media kit.
Why advertise to the Deaf community specifically?
Because almost nobody does. Deaf and hard-of-hearing viewers see the same commercials as everyone else, but those spots are made in spoken English for hearing audiences, with captioning as an afterthought and rarely any Deaf presence on screen. Advertising on a Deaf-led platform, in American Sign Language, reaches this audience in its own language from a source it already trusts.
What sports and events do you broadcast?
WGE Sports covers Deaf school athletics nationally. Recent broadcasts include the 81st CAAD Regional Basketball Tournament as official broadcast partner with the Naptown Hoosiers, Willigan XIX national wrestling at the Indiana School for the Deaf, the National Deaf Cheer Competition, the Clerc Classic, and Indiana School for the Deaf football and volleyball. Most of these events have no other broadcaster.
What ad formats can I buy?
Event presenting sponsorships, pre-roll and mid-roll video spots in :15, :30, and :60 lengths, branded placements in the TV Guide, season-long partnerships across a sport or school, custom sponsored programming, and ASL-native creative production. Placements can be bought for a single event or across a full season.
Is there a minimum spend?
Event sponsorships are sized to fit non-profit and school district budgets as well as national brand campaigns. Tell us your budget range in the inquiry form and we will send options that fit it rather than a single rate card.
Does my ad need to be in American Sign Language?
No, but it performs substantially better when it is. Captioned English spots are accepted. If your existing creative is not ASL-native, we can produce or adapt it — Deaf on-camera talent, native signing, caption timing and reading-rate review, and a cultural review before launch. That service is not available from mainstream agencies, because none of them are Deaf-led.
Can I advertise on SignedCredits too?
Yes. SignedCredits is the credit registry for Deaf cinema, also operated by WarriorsGate Entertainment, and reaches filmmakers, festivals, and industry professionals worldwide. Its advertising and partnership placements are offered per campaign — a good fit for festivals, film programs, studios, and brands targeting Deaf creative professionals. Note which platform you want on the inquiry form and we'll scope options for each.
How do you report results?
Campaign reporting covers views, watch time, and completion for each placement, with per-event breakdowns for live sports sponsorships. Figures come from WGEPlus.tv internal platform analytics, and the methodology is documented in the media kit. We do not guarantee specific reach or outcomes outside a signed insertion order.
Who is WGE Advertising?
WGE Advertising is the advertising division of WarriorsGate Entertainment, Inc., a Deaf-led media company that owns and operates WGEPlus.tv and SignedCredits. WGE staff are Deaf and hard of hearing and communicate in ASL. Reach us at advertising@warriorsgateent.com or by video phone at (213) 204-5113.
Get started
Let's put your brand in front of them
Tell us what you're trying to move and we'll send the media kit with audience detail, ad specs, and rates within two business days.
Received
Thanks — your inquiry is in. We'll reply within two business days with the media kit attached.